In modern media discourse, nouns ending in -ing are actively used. Yet, they are not borrowings, they are new derivative words. The subject of research in this article is non-derivatives formed from Russian motivational foundations. The authors pay attention to the status of the formant -ing in the grammatical system of the Russian language. The aim of the study is to identify the word-forming potential, role and functions of the morpheme -ing, to show the process of integration of a foreign-language suffix into the Russian word-formation system. The considered derivatives are a product of word formation on Russian soil. The motivating basis of ing neoderivatives are usually nouns of specific semantics (izbing - from izba, boloting - from boloto = swamp, shashlyching - from shashlyk), less often verbs and deverbatives (rubing - from rubit' = chop wood; propoling - from propolka = weeding). Derivative nouns are formed according to the active word-formation model "noun + -ing". They have a processual-event meaning, which is introduced by the word-formation affix -ing. This morpheme, unlike the suffixes "-a-niye" and "-yeniye", which participate in the formation of verbal nouns, can be attached to the motivating stems of nouns. Neologisms with the formant -ing perform a nominative function, but they have a bright expressiveness, being usually individually authored. Word-creation with the formant -ing is widely used in ironic poetry. The study demonstrates the growing derivational potential of the morpheme -ing based on the material of Russian mass media and the Internet, and shows a grammatical renewal of the Russian lexicon.