Abstract
Under the influence of the process of aging the population, old age in modern society acquires new meanings, is included in new discourses. Social changes in the gerontological group in modern Russian society are accompanied by transformations in the event hierarchy of the life path of the individual. Birthday is a universal event, the attitude to which is the sociocultural context of the formation of both social and personal identity, the affirmation of one’s own, independent of the ontology group, “identity for oneself.” At each age, a certain idea of the birthday is constructed, associated with social morphology. The purpose of this article is to clarify the assessment of this event by the elderly in terms of its meaningful and emotional elements, to show subjective displacements and their causes in its reconstruction and interpretation. The study demonstrates that there are changes in the attitude towards one’s own birthday in older people determined not so much by economic factors as depending on adaptation to the status of a pensioner, a reduction in the nearest circle, on the established traditions of celebrating one’s birthday. Attention to changes in relation to the Day of one’s birth allows to radicalize research optics, since changes are considered as a marker of value attitude to one’s own personality, manifested in the desire to remind, update, guarantee and confirm personal identity.
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